Brisbane Airport Corporation (BAC) is the operator of Brisbane Airport (BNE) and the surrounding precinct, with two major terminals servicing 26 airlines and flying to 67 destinations. The BAC covers 2700 hectares as the largest airport by land size in Australia and it has the third largest in terms of passenger numbers, with 22 million passing through in the last financial year (FY15). BAC continues to implement plans and infrastructure for growth, to fulfil their vision of being the best airport and preferred choice for passengers.

Initial problem

With the ongoing expansion of the Brisbane Airport, the demand for onsite parking was rapidly increasing. With the development of their new car park – Airpark, BAC were looking to integrate digital solutions to provide great customer service, informative content and innovation within the capability of their car park beyond the base delivery of providing customers somewhere to leave their car.

Our solution

Midwich and CV Media & Signage worked closely to provide a parking technology solution that delivers convenience and innovation in the present day, but also further opportunities to maximise digital impact for the future. The dynamic parking kiosks offer BAC the ability to control the car park via a cloud based content management system and deliver up to date pricing and parking information as a response to the precinct activities and traffic conditions. Providing the best customer service is paramount for the airport and the digital parking technology ensures messages are efficiently delivered and the parking process can be completed with ease. The content can be easily accessed, updated and changed all via an internet connected device providing BAC with the ability to manage pricing in accordance with precinct traffic and to offer a free parking alternative to divert congestion during peak travel periods.

Results and feedback

The technology was able to assist in realising BAC’s vision of delivering full digital integration for the car park, assisting with parking management and overall delivery of customer service. The technology has achieved its goal of engaging the customer and ensuring the overall parking service can be delivered with ease and efficiency.

About CV Media & Signage

CV Media & Signage are a national digital technology and media solutions company based in Brisbane. Our experienced team combine cutting edge technology with industry leading creative to deliver innovative experiences that are engaging and visually stunning.